Every woman knows that her favourite makeup product is as crucial to her look as her favourite garment; however, not everyone analyses the qualities that lead us to buy some products over and over, while others are left unfinished. In fact, if you don’t like the colour, finish, or performance of your makeup, then you will never be happy with it.
Creating a makeup look is comparable to designing an outfit: it can be neutral or trendy, classy or eclectic, practical daytime or glamorous evening, for hot or cold weather—imagine a style that suits you, then combine your makeup products in the same way.
No matter how good your makeup products are, and how well thought-out your look is, the application of makeup is crucial. In the introduction video we show you a complete series of application steps for daytime makeup. You need not follow these steps precisely, but rather should learn from these makeup techniques and use them according to your personal needs.
Confused by the wide range of available colours, many women stick with just one or two that suit them, and are reluctant to try anything else. Others buy almost everything newly offered and later regret having spent money on products they rarely use. The range of “your colours” is broad, but you need to know which ones will look natural on you; which ones will be compatible with the clothes you intend to wear; and how to combine your colours.
To achieve harmony between your makeup, your natural colouration, and the colours of your clothes, keep in mind the two functions played by your makeup colours:
Makeup hue is divided into two main palettes: warm and cool. Warm hues have yellow undertones, while cool hues have blue undertones. For every hue there are different grades of saturation, from pastel to very dark. Another dimension of colour—brightness—is determined by the sheerness or opacity of a makeup product.
The finish of your makeup is no less important than its colour. Think of lip gloss versus matte lipstick. Even when the same colour, they produce dazzlingly different looks: from sexy and voluptuous to classy and sophisticated.
A makeup’s finish is defined by its opacity, and whether it contains iridescent particles. You can experiment with finishes, mixing products of different opacities. Your choice of finish will depend on your taste, but it must also be appropriate for your age, your skin type, the season, and the occasion. For example:
When we refer to high-quality makeup, we usually mean that it is easy to apply, lasts long, feels smooth, smells good, and is beneficial for your skin. These qualities are aspects of makeup performance. They depend on the product’s appropriateness for your skin type, and the quality of its ingredients.
Some performance requirements can be incompatible; for example, creamy hydrating products cannot be long-lasting, and vice versa. As for the quality of a makeup product, it corresponds more to the price tag than to the marketing claims, and it will not vary significantly among brands in the same price category. Indeed, the vast majority of brands outsource the manufacture of their makeup, therefore the colour and finish will be particular to the brand, while the basic ingredients and manufacturing process will be shared by many brands.
If you don’t have an unlimited makeup budget, you should be cautious when experimenting with makeup to avoid owning products that you never use. Here are few guidelines:
When creating a look, you will need to keep in mind all aspects of your makeup products; however, the most important role is played by colour. It’s a good idea to take makeup hues from the same palette and play with saturation and brightness to create one of the following basic combinations:
Light eyes and lips: natural low-maintenance makeup. It can be casual or sophisticated, and is the first makeup routine to master.
Light eyes, accentuated lips: powerful grown-up makeup, to put your mouth or your smile forward. Wear this “read my lips” makeup when you’ve got a message to deliver.
Accentuated eyes, light lips: playful, youthful party makeup. Also perfect as formal makeup for any event, unless you are delivering a presentation.
Accentuated eyes and lips: glamorous and exquisite. This is a look to wear with styled hair, an impeccable manicure, heels, and confidence.