The busy woman’s makeup guide

Makeup is a powerful tool of transformation that anyone can learn to use.

I created this web site to bring together all the knowledge I’ve acquired through years of experiments. My articles and videos cover topics like choosing products, selecting shades, and application techniques—the easy way.

You now have the chance to learn everything you need to know, and un-learn everything you don’t need to know, once and for all.


Allie Darum

Buying makeup
No more expensive mistakes

Application techniques
Every step explained and illustrated

Creating looks
Makeup styles to suit specific occasions

Video tutorials
Real-life examples using real women